Over the years Ponte Vecchio Gioielli has developed a strong identity, this creative spirit is revealed in every precious detail. Starting from the stylistic simplicity of our logo which represents the three arches of the Ponte Vecchio, our jewelry conveys the splendor of the world at large. Moving on to the “sgriffatura”, an ancient perforation invented by Benvenuto Cellini to add light to the gemstones and which the brand has made its own by reinterpreting it with a touch of its own personality. Or the characteristic “point” of each ring stem, that confers each jewel with a distinctive balance of shapes and makes all the Ponte Vecchio Gioielli creations unique.